You've seen it all before. A malicious online rumor costs a company millions. A political …
Navigating this terrain has become a critical part of brand management. The constant threat of being blindsided by a false controversy, or crucified unfairly for some misconstrued remark, hovers over everyone in the public sphere. Employees, good, bad, or disgruntled and desperate for money, know that they have the means to massively embarrass their employers with well-placed accusations of mistreatment or harassment.
— Trust Me, I'm Lying by Ryan Holiday (Page 193)
This part is really hitting some notes that feel like it's going to lean into blaming employees for being disgruntled (rather than company policies and... well, the world) and lend itself to the union-busting behaviours of these companies.
When so many of them have worker rights' protections issues and so many of us have gone through these things, it's hard not to side with the employees... because we know there's a lot of truth in what they say. While Mr Brand Management here wants to silence them because profits.