What needs to be investigated, instead, might better be called the ‘myth of the myth of the noble savage’: why is it that certain Europeans began attributing such a naive position to others? The answer isn’t pretty. The phrase ‘noble savage’ was in fact popularized a century or so after Rousseau, as a term of ridicule and abuse. It was deployed by a clique of outright racists, who in 1859 – as the British Empire reached its height of power – took over the British Ethnological Society and called for the extermination of inferior peoples.

— The Dawn of Everything by David Wengrow, David Graeber (Page 91)