Hardcover, 352 pages
English language
Published Aug. 17, 2006 by Portfolio Hardcover.
As one of today's most influential business thinkers, Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired entrepreneurs, marketing people, innovators, and managers around the world. Here, for the first time, Godin has collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.--From publisher description.
Seth er klok. Mye her er ganske opplagt, men jeg liker boken. Smarte tanker og artige eksempler.
"Riffs" is right. These range from mini blog posts to random thought dump to meditations, after which you imagine Godin's enraptured audience intoning "Selah."
They're personal insights he had during the week, but even Godin unbelievers will find it useful since he documents them compares, contrasts, and inverts them to understand WHY. I deeply agree with his worldview that the only way to know whether something works is to try it and measure it, then try alternatives and measure those, think about the numbers, formulate a theory, try it out, then measure it.
Also, customers are smart people who buy more when you respect them. Many marketers don't realize the contrapositive is also true.
What ages would I recommend it too? – Fifteen and up.
Length? – Three days read.
Characters? – None.
Setting? – Real World Marketing (Or upper class marketing).
Written approximately? – 2006.
Does the story leave questions in the readers mind? – Somewhat unrealistic in start up funds ideas.
Any issues the author (or a more recent publisher) should cover? Start up funds need to be covered more. A few updates would help, as it is nearly ten years out of date.
Short storyline: Lots of short stories about marketing before the last economic downturn. Still mostly applicable. However, he does have updated blog information on the website, as that has changed the most. And Google search rank has changed the way SEO does, or doesn't, work.
Notes for the reader: Lot's of fun interesting stories. Not truly applicable to the writer though.
