Buy-ology

Truth and Lies About Why We Buy

Hardcover

English language

Published July 10, 2008 by DoubleDay.

ISBN:
978-0-385-52388-2
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3 stars (8 reviews)

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In Buy-ology, Martin Lindstrom Presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of two thousand volunteers from all around the world as thy encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

2 editions

Review of 'Buy-ology' on 'Storygraph'

3 stars

Since the author sells advertising, it's not surprising that the book sells a new scientific advertising methid through neuroimaging.

Or that he says that knowing about it will help us resist it, even while he claims that it acts on a subliminal level that we aren't aware of.

Other reading suggests there's some truth in here and its just another harms race.

Review of 'Buy-ology' on 'Goodreads'

1 star

I started reading this, and I just could not get into it. I guess I was not in the mood to read about neuromarketing studies no matter how compelling the findings may be (at least according to the author). The book may be interesting to someone else, but it certainly did not grab or keep my attention.

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