Eric Lawton reviewed Buy-ology by Martin Lindström
Review of 'Buy-ology' on 'Storygraph'
3 stars
Since the author sells advertising, it's not surprising that the book sells a new scientific advertising methid through neuroimaging.
Or that he says that knowing about it will help us resist it, even while he claims that it acts on a subliminal level that we aren't aware of.
Other reading suggests there's some truth in here and its just another harms race.
Or that he says that knowing about it will help us resist it, even while he claims that it acts on a subliminal level that we aren't aware of.
Other reading suggests there's some truth in here and its just another harms race.