Buy ology

truth and lies about why we buy

by Martin Lindström

254 pages

English language

Published July 10, 2010 by Crown Business.

ISBN:: 978-0-385-52389-9
OCLC Number:: 773935711

(8 reviews)

Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His results alter much of what we have long believed about what seduces our interest and drives us to buy. Filled with inside stories about how we respond to well-known brands.

2 editions

Eric Lawton reviewed Buy-ology by Martin Lindström

Review of 'Buy-ology' on 'Storygraph'

3 stars

Since the author sells advertising, it's not surprising that the book sells a new scientific advertising methid through neuroimaging.

Or that he says that knowing about it will help us resist it, even while he claims that it acts on a subliminal level that we aren't aware of.

Other reading suggests there's some truth in here and its just another harms race.

Jill reviewed Buy-ology by Martin Lindström

Review of 'Buy-ology' on 'Goodreads'

2 stars

This book did have some interesting information, but the author's writing style and self-obsession made it nearly unreadable.

A. Rivera reviewed Buy-ology by Martin Lindström

Review of 'Buy-ology' on 'Goodreads'

1 star

I started reading this, and I just could not get into it. I guess I was not in the mood to read about neuromarketing studies no matter how compelling the findings may be (at least according to the author). The book may be interesting to someone else, but it certainly did not grab or keep my attention.