Battle for the Bird

Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul

English language

Published Feb. 29, 2024 by Atria Books.

ISBN:
978-1-6680-1737-1
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3 stars (4 reviews)

An expertly reported investigation into Twitter’s messy corporate history—including Elon Musk’s takeover in 2022, its outsized cultural impact, and its significant role in shaping how the world gets its news.

Bloomberg journalist Kurt Wagner takes you inside Twitter’s everchanging headquarters, charting its rise from flippant 140-character posts to one of the world’s most consequential tech companies. From Jack Dorsey’s triumphant return as CEO in 2015 to the rise and fall of @RealDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the messy reality and relentless challenges that come with building a global social network. With enthralling minute-by-minute accounts of Musk’s controversial takeover from insider employees, Battle for the Bird exposes the real-world impact of the South African billionaire’s new role as owner, and employees’ growing horror as Dorsey’s idealistic promises (and the “Twitter” name) go up in flames before their eyes.

Battle for the …

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