362 pages
English language
Published Jan. 4, 2017
Examines the history of behavioral economics, discussing the theory of Israeli psychologists who wrote the original studies undoing assumptions about the decision-making process and the influence it has had on evidence-based regulation.
I never thought a book about two psychologists could be an entertaining read. But this proved me otherwise.
Touching co-biography of the pair of psychologists who revealed the mind's systematic biases that expert theories through much of the 20thC were sure couldn't impact their neat rational models of humanity. Has the flaws/hooks of any pop-history/biography, but highly recommended if you can put that aside.
