But what he saw as important was the fact that, just as the Corporations had, he controlled the net. The news, the information programs, the puppets of the neareals, all danced to his strings. Against that, what harm could a lot of teachers do? Parents who had no schooling had children who entered the net to hear and see and feel what the Chief wanted them to know: that freedom is obedience to leaders, that virtue is violence, that manhood is domination. Against the enactment of such truths in daily life and in the heightened sensational experience of the neareals, what good were words?
Depressingly familiar, but then Le Guin was very well-versed in history and anthropology, and authoritarians often work from a common playbook.
(It's not stated explicitly, but I've gathered that "nereals" (near+real) are virtual reality experiences.)