Back
Jill Lepore: If Then (2020, Liveright) 4 stars

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized …

I've only read the intro and... this kind of writing about computer history gives me secondhand anxiety. Lots of very sweeping, definitive statements about the arc of tech in the 20th century, all neatly ending up in our present moment. She even calls the Simulmatics Corporation "Cold War America's Cambridge Analytica". That she does not define Cambridge Analytica (a rather obscure company if you don't pay attention to digital privacy news) tells you something about who this book is written for.