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Jill Lepore: If Then (2020, Liveright)

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized …

I've only read the intro and... this kind of writing about computer history gives me secondhand anxiety. Lots of very sweeping, definitive statements about the arc of tech in the 20th century, all neatly ending up in our present moment. She even calls the Simulmatics Corporation "Cold War America's Cambridge Analytica". That she does not define Cambridge Analytica (a rather obscure company if you don't pay attention to digital privacy news) tells you something about who this book is written for.

I'm about 20% through the book and while I'm appreciating some aspects of it there's a lot of stuff in here that is her just... making stuff up? Not in a plainly unethical way, it's always couched in "given his character, so-and-so would have reacted extremely poorly to this" and like. I hate this stuff? You don't know that this person did this thing you're saying he "probably" did. If you don't have a citation don't fill in the gap! I'm sorry, it's why when I write history it's often boring as shit but at least I'm not embellishing for the sake of a narrative.

Oh no, and now the author name drops Katharine Graham without explaining who she is. Like, jeez, I get it, you are very deeply part of the print media complex, but apparently you expect all of your readers to be as well? Again, just for perspective, she explains who Lyndon Johnson was. But apparently Katharine Graham needs no introduction!

@darius hrm. i have a copy of her _these truths_ sitting on the to-read pile; this is decreasing my interest. i'm having similar problems with the ron chernow biography of grant i'm halfway through - it seems simultaneously deeply researched and full of weirdly unsupported statements about people's character and beliefs. i think there's a place for honest speculation, but like... i guess it bothers me more than it used to when historians/biographers just riff on a bias.

@hunterowens @christa Extremely gratified that Seth Mnookin, who I respect greatly, agrees with our assessment:

www.nytimes.com/2020/09/15/books/review/if-then-jill-lepore.html

In particular I was thinking the same thing as him: he positions Simulmatics as a harbinger of doom but they were a complete failure of a company that couldn't deliver on almost anything they promised. The fact that she says simultaneously "these people were charlatans" (true) and "these people possessed the seed of 21st century data mining" (false) is weird. I would have preferred it if she kept it to a narrative of "these guys were grifters. So was Cambridge Analytica!" Because there is a lot of evidence that shows that CA and similar initiatives don't actually do what they claim to do. It could have been tied in to the adtech grift, especially since the company tried to pivot into adtech between elections!