No society survives effects of its material existence on social, economic, political, cultural and personal lives. K-Punk knows like nobody else how to describe the burden of the consumerist society on its every member, from the moment of their waking up to the second of their going to sleep. The ubiquitous presence of market demands, propaganda of individualist existence, and economic hardship which, for most people, leaves no space and time for analysis and introspection, is conveyed in his usual, rare eloquence, and even rarer emotional intelligence.