Mission Economy


Published by ALLEN LANE.


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3 stars (3 reviews)

4 editions

a pitch and not much more

3 stars

This book is easy to read and has a compelling central idea. It talks about what made the moon race work so well and indicates how to replicate the success. However, I worry that through the very writing of this book, the very mission-ness of the idea gets lost. I am sure that McKinsey already has a long presentation deck on what makes a mission a mission and how to properly set up a mission and execute it (and spend billions in the process). Using the moon race as an example is easy because it obviously succeeded and happened a long time ago, but it's also a cop-out to not have to say why similar efforts (many of them started with the advice of Mazzucato herself) are failing. The contemporary examples she cites are not compelling; she points towards the "Energiewende" (energy turn) in Germany as a positive example, a …

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rated it

3 stars
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rated it

4 stars