Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
Great book which will teach you when you should be in "alert mode".
There are so many ways how to influence you. Some people can use it in "good way" and that is fine, but some may not. Thus, you should know about these techniques and do counterattack in such situations.
I am beginning to learn that there is an entire species of nonfiction that is surprisingly well-written and exhaustive notwithstanding the gaudy covers and punchy titles that belie such sophistication. This one earns the highest praise I can give to a book on this subject - I copied two pages to assign as future readings to my students.
