How to Build Habit-Forming Products

Hooked (2014, Portfolio)

hardcover, 256 pages

Published Nov. 4, 2014 by Portfolio.


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1 star (2 reviews)

3 editions


1 star

This book had maybe 1 page of content and the rest was just pop social science and hand-wavey examples that don't hold up well under examination.

For a book that is all about examining how systems shape end users' behavior, it shows a stark inability to consider how systems shape companies' behavior, and the nod to ethics boils down to asking individuals to just try and be ethical, through willpower and gut feeling.