This is a fun book which I enjoyed while reading and which afterward presented all kinds of problems for me.
The good: The basic scenario is the good old 'the world ended, we kept on going' which is always a good time. Add to that, the narrative voice is strong, distinctive, and fairly likeable. Bonus: our heroine, George, runs a news site that includes paid RPF writers, because that's just how the future rolls, and these writers are basically my people.
The bad: This book really had so much potential that it didn't live up to. Either it was super-subtle, or it really failed to go anywhere with the zombies/consumerism angle. And the book is named "Feed!" And all about news, which, you know, 24 hour news channels, I really think there's an angle! But from the book's point of view, news is more of a sacred calling than a commodity, and the consumers of it are invisible, or at least visible only as site statistics.
I'm not saying zombies have to be a metaphor for consumerism, but if your story has a snake and an apple, people are going to have expectations, which you should either subvert or fulfill.
Secondly, there's all kinds of things about this future which were just not believable to me. (Not the zombies. Obviously. Everyone believes in zombies.)
(Lightreads, in her review, says she had troubles believing it because of the inaccurate portrayal of presidential primaries. This was not a problem for me, since I assume presidential primaries are conducted basically like a concert tour: everyone gets in a bus and then drives around America to stop and scream at the locals from a podium.)
But, thing one: if everyone is a carrier for zombism which activates on body-fluid contact with the active virus, or upon death, then I just don't see the future looking like this. In the book, the death penalty is much less popular, since turning murderer into a murderous biohazard isn't really a savings. But surely we can just decapitate our murderers and be fine?
(Although I guess you could argue that the zombism would make prison safer: no sense sticking a shiv in someone if you knew you might be starting a plague and you'd be locked in with the vector.)
In fact, and, you know, I'm not arguing that this is a moral course of action, but surely there would be buckets of euthanasia for the terminally ill, and elderly? I mean, if someone might, at any time, turn into a murderous biohazard, why not gas them, decapitate them, and burn the bodies on your own schedule?
A big part of the book is also the fact that any animal over 40 pounds can (and will, upon death!) become a zombie, and then go searching for protein sources to eat/infect. This is a political hot-button: should people be allowed to keep large animals for pets? Surely they are much too dangerous!
Except, I honestly don't believe that any species that has not evolved siege warfare tactics has much of a chance, vis-a-vis zombies. Surely the first caribou to die and zombify would quickly infect the whole herd, and even if this did not occur, every caribou that dies is going to give it their best shot. Rinse and repeat for every critter over forty pounds, which, by the way, is a lot of them.
I mean, I'm personally glad to see thoroughbred horses have made it, but I'm a little skeptical any species that is not both protected by humans and traditionally reared in isolated stalls would have much of a chance.
Finally, and leaving for a moment, the realm of theoretical zombie epidemiology, I cannot believe that the books' protagonists would be anything like this sane. Georgia and Sean Mason are adopted by their parents as a publicity stunt, and have known this most of their lives. Adopted kids have a rough enough time when they know their parents love them; I cannot believe these two would not be far more fucked up than they are. (Which is moderately; they have quasi-incestuous vibe that skirts the edge of plausible deniability.) But really, they're basically stable kids with a strong set of values, which, no. I've seen what happens to the children of celebrities when they're not adopted, and have no reason to doubt their parents love them.
That said, a good book, and I will be on the look-out for sequels! Which is probably not at all the impression my review gives.