Why We Do What We Do in Life and Business
Charles Duhigg, 30 Minute Expert Summary Staff: Power of Habit (2012, Callisto Media Inc.)
English language
Published Nov. 8, 2012 by Callisto Media Inc..
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern -- and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees -- how they approach worker safety -- and soon the firm, Alcoa, becomes the top performer …
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern -- and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees -- how they approach worker safety -- and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warrens Saddleback Church, NFL locker rooms, and the nations largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits arent destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. - Publisher.
I would say a must read for everyone. This book opens up the world of what drives our habits, how to change them and how companies pray on those habits.
One of the most fascinating books I've ever read. I listened the audio book, but I want a copy of actual book to re-read.
Mostly anecdotal. Narrator was blah. Interesting stories though!
Was hoping for something more informative regarding change and the research, as well as more information on measurement.
Book was more anecdotes and conjecture.
If you're looking for application, all you need to read is the appendix on how to apply, if you want off beat stories that meander, read the rest.
The entire first part of this book was completely fascinating. I was completely in love with the first significant chunk - about a man who loses his hippocampi in a traumatic accident, but still manages to go for walks around the block, make food and hold conversations about computers, all without being able to remember such details as where he lives or how old he is or what year it is. A Oliver Sacks-worthy story illustrating the power of habit in determining how we live.
Duhigg goes on from there to illustrate, using animal experiments in rodents and monkeys how habits are formed and how we can form good habits and extinguish bad ones. He perfectly balances practicality with intriguing science and anecdotes.
The latter two halves of the book spiral off in a multitude of directions. How is having willpower a habit? I'm not really sold. Some of his …
The entire first part of this book was completely fascinating. I was completely in love with the first significant chunk - about a man who loses his hippocampi in a traumatic accident, but still manages to go for walks around the block, make food and hold conversations about computers, all without being able to remember such details as where he lives or how old he is or what year it is. A Oliver Sacks-worthy story illustrating the power of habit in determining how we live.
Duhigg goes on from there to illustrate, using animal experiments in rodents and monkeys how habits are formed and how we can form good habits and extinguish bad ones. He perfectly balances practicality with intriguing science and anecdotes.
The latter two halves of the book spiral off in a multitude of directions. How is having willpower a habit? I'm not really sold. Some of his anecdotes read like they would belong better in Blink or the Tipping Point and it undermines the strong, consistent definition of a habit from the first third.
Also, some of my favorite parts of the book - the febreze model and the target/pregnancy story are available online on NPR & NYTimes magazine and excerpted on lifehacker. (I had read them prior to this and hoped that the rest of the book would be the same quality)
